10 Digital Marketing Trends for 2023
2023 is finally here, so it’s a great time to look at your digital marketing strategy and see if you’re on track for a successful year. One of the best things you can do is research current marketing trends and innovations to stay up-to-date, relevant, and competitive with similar businesses in your industry. Once you’ve reviewed these trends, see how you can apply these to your own business and adjust your marketing strategy.
Look at what we’re predicting to be trending in 2023:
- Influencer Marketing. Brands are most successful when they establish trust and transparency with their audience. This is best done with influencer marketing, as your target audience will trust your brand even more when someone they already follow trusts it. More businesses will invest their marketing budget into influencer marketing, projected to grow to $16.4 billion by the end of 2023.
- Customer Service. Online customer service is becoming increasingly important to consumers, with many wanting instant replies and gratification when looking for information about a future or potential purchase. Because of this, businesses are applying different customer service strategies to their websites, such as chatbots and real-time messaging, so that customers can get the answers they need exactly when they want them.
- Interactive Features. Like different customer service strategies, consumers are also looking for more interactive website features to learn more about your products and services. Interactive features will encourage your audience to explore your website, giving you valuable data that can show you vital information about your target audience. Some of the most popular interactive features we’re seeing are mobile games, spin-the-wheel for purchase discounts, and looking for different icons on a website for a promotional code.
- Accountability in Content. Audiences are looking for ethical companies, especially ones that stand for social causes. It has caused businesses to shift their marketing strategy to value transparency, integrity, and responsibility. We’re seeing much of this in social posts and products, with brands becoming more inclusive and committed to different causes. Although this may not immediately translate to sales, this social responsibility will likely bring you a more diverse and loyal following over time.
- Consumers want to hear a company story, and podcasts are the way to tell it. Choose interesting topics that will engage your target audience, and make sure it’s available on all internet and mobile devices so that your podcast is accessible to everyone.
- Live Streaming and Short-Form Content. Video is another way for companies to tell their story, and audiences are more interested in live stream and short-form content than ever. It is a quick and easy way for consumers to get information about your products and services without spending too much time absorbing the content. Make sure you’re creating content that holds the viewer’s interest– if it’s boring, it doesn’t matter how short the content is!
- In-Person Events. The pandemic certainly put a damper on in-person events, but this year looks more optimistic. Consumers reported being about twice as likely to attend an event than they were three years ago. Businesses are more than likely to begin planning these events and advertise them on different digital platforms.
- Email Marketing. In addition to social events, companies will continue using email campaigns as a digital marketing strategy. Emails should have several types of content, like text, photos, and videos, so that consumers stay engaged and click through to complete a purchase on your website. Email marketing is one of the best ways to let your existing customer base know about a new product or service you’re offering. In contrast, new customers can benefit from exclusive discounts or freebies.
- Audience Segmentation. Some content is better for different people in your target audience, and that’s ok. That’s what audience segmentation is for! Audience segmentation is a strategy of grouping your customers into distinct groups to get content and messaging more likely to interest them. It benefits larger businesses with more than one brand under their umbrella, with a diverse audience base.
- Marketing Agencies. All these strategies and trends are fantastic, but only if you can successfully fulfill them. Most businesses do not have in-house marketing for one reason or another, leaving them to turn to smaller digital marketing agencies to carry out their marketing strategy. It will become an essential part of marketing for most agencies, as this is one of the most effective and cost-friendly ways to get excellent marketing for your business!
Mountain South Media is a full-service digital marketing agency and a division of The Smoky Mountain News and Smoky Mountain Living magazine. We provide reliable expertise to ramp up your online marketing with numerous services, from website design, search engine optimization, and social media management.
Visit our website to learn more, or call us at 828.452.4251 today. Your online marketing specialist is one click away!