In the age of TikTok and Instagram Reels, businesses must stay relevant by creating short-form videos for their audience to watch. And with the availability of smartphones and iPhones, making these videos is easier and more accessible than ever. But not all videos are created equal!

Whether you’re filming a tutorial, a demo, or a video ad, it is crucial that you master some tricks of the trade so that your videos come across the way you want them. Before you try to make a viral video, look at some of our best tips to make short DIY videos for your business: 

  • Equipment. Start by looking at the equipment you’ll use to film your videos. Though you can use the camera and microphone on your smartphone, we recommend at least getting an extra microphone and stand, as well as some lighting equipment. This will give your videos a professional look and sound while keeping things well under budget! If you have more to spend, consider buying a DSLR or action camera for a quality picture.
  • Keep It Short. The shorter the video, the better. Attention spans are getting shorter every day, so try to get everything you can within a short amount of time. Keeping a video 30 seconds and under is a worthy goal to keep in mind. That said, if it takes 2 minutes to get all the information in, then make it 2 minutes. The content should match the length of the video, and if you’re eliminating all irrelevant information and it’s still 2 minutes long, then don’t worry about it.
  • Make It Funny! Use humor in your videos when you can to engage with your audience. The biggest challenge that most companies face is making a video that’s informational yet memorable. Slipping some humor into your content is one of the easiest ways to get your viewers to continue watching. We recommend getting your funny lines or scenes towards the beginning of your video to grab the viewer’s attention early.
  • Speak Casually. When speaking, it’s best to keep it as casual as possible. Avoid using company lingo or industry jargon when you can, as this can alienate some viewers or overcomplicate your message. Speak like you are meeting someone at a bar, using simple language and keeping your sentences short.
  • Optimization. While you may be thinking of using short-form videos specifically for platforms like TikTok and Instagram, optimize your videos for other sites like Facebook and Youtube. Remember, Youtube is the world’s 2nd largest search engine, so optimizing your video for the site to increase your exposure is essential. Make sure it’s exported into the correct format, then create a good title for the video with the right tags and keywords so your video is sure to come up in a search.
  • Marketing. Once you’re done filming, creating, and editing your video, it’s time to market it! After all, you make these videos for them to be seen. Choose the platforms you want your video to be seen on, and don’t discount posting it directly to your website or sending it through an email, either! You may also consider spending ad money to boost your viewers—this is a highly cost-effective way to reach potential customers.

Mountain South Media is a full-service digital marketing agency from The Smoky Mountain News and Smoky Mountain Living magazine. We focus on providing services to small businesses in our region, finding unique strategies and plans to give them the desired results. Services include social media, website development, Search Engine Optimization, and more.

Visit our website to schedule a FREE digital consultation, or call us at 828-452-4251 to get started!