COVID-19 Has Made Digital Marketing More Important Than Ever
No one could have predicted the tragedy and chaos that the COVID-19 pandemic has brought to our world. Our personal, mental, and physical health we once assumed would always be present is a precious gift that is no longer a guarantee. Free time previously spent with family and friends now seems like a luxury we didn’t know we might have to do without. And the livelihoods we once counted on to pay bills and enjoy the simple things in life may no longer be reliable or even exist.
Everyone has their own story of how COVID-19 has personally impacted them; they may know someone who has tested positive, or they may have had and recovered from the illness themselves. The other most common headline that you’ve likely seen in these past months is how this crisis has impacted small businesses across the country. We at Mountain South Media have been closely watching with the progression of the virus just like the rest of you. As marketers who are committed to helping our clients succeed, we have been putting our heads together about how we can effectively serve you in what is, admittedly, uncharted territory for all of us. Now more than ever, your business and the good work you do in your community needs to be effectively shared so you can continue to succeed, even in this new normal we are all experiencing.
Here are a few effective marketing strategies your business can use during the ongoing COVID-19 crisis and beyond.
Be Honest About How You’re Coping
Your valued customers want to hear about how you are doing during this pandemic because they truly care about you succeeding-honor the relationship you’ve built with them and communicate with them. The US Chamber recommends properly communicating with your clients, your employees, and your vendors about how your business has shifted because of COVID-19 and what your reopening plans may be. Frequent social media postings on sites such as Facebook, LinkedIn, and Twitter will be the best way to get your message across to the largest group of people.
Listen to Your Client’s Concerns
As you make social media posts updating your constituents on crucial information, you need to remember that social media and digital marketing are always a two-way conversation. While it’s always been important to listen to what your customers are feeling and why they are feeling it, it has never been THIS important. Gartner.com recommends monitoring customer discussions about health concerns or information relevant to their brand. Monitor social media comments and reviews, ask your employees if they have heard any crucial feedback, and carefully monitor customer calls, emails and service chats. From there, you can take your time to craft a reassuring response in a timely manner.
Update Your Google Business Listing
According to Business to Community, current and potential clients are counting on you to post the latest information about your small business. Updating your Google Business Listing will instantly tell them whether or not your company is temporarily closed, whether or not your hours have temporarily changed, if you are offering curbside pick-up or delivery of your products, of if you are offering gift card purchases.
When it comes to ensuring that you stay digitally connected to your clients during this global pandemic, trust your team of committed marketers at Mountain South Media. For nearly 20 years, we have provided reliable expertise to help businesses like yours grow their online marketing. The focused digital marketing plan we create for you will ensure your company not only stands out from the rest online, but that your business can overcome every obstacle, even an unprecedented virus. To learn more about how we can equip your brand with the appropriate marketing tools, contact us today.
Sources:
https://www.uschamber.com/co/start/strategy/small-business-coronavirus-reopening-guide
https://www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19
https://www..com/crisis-management/4-marketing-strategies-for-the-covid-19-crisis-023business2community01820
Everyone has their own story of how COVID-19 has personally impacted them; they may know someone who has tested positive, or they may have had and recovered from the illness themselves. The other most common headline that you’ve likely seen in these past months is how this crisis has impacted small businesses across the country. We at Mountain South Media have been closely watching with the progression of the virus just like the rest of you. As marketers who are committed to helping our clients succeed, we have been putting our heads together about how we can effectively serve you in what is, admittedly, uncharted territory for all of us. Now more than ever, your business and the good work you do in your community needs to be effectively shared so you can continue to succeed, even in this new normal we are all experiencing.
Here are a few effective marketing strategies your business can use during the ongoing COVID-19 crisis and beyond.
Be Honest About How You’re Coping
Your valued customers want to hear about how you are doing during this pandemic because they truly care about you succeeding-honor the relationship you’ve built with them and communicate with them. The US Chamber recommends properly communicating with your clients, your employees, and your vendors about how your business has shifted because of COVID-19 and what your reopening plans may be. Frequent social media postings on sites such as Facebook, LinkedIn, and Twitter will be the best way to get your message across to the largest group of people.
Listen to Your Client’s Concerns
As you make social media posts updating your constituents on crucial information, you need to remember that social media and digital marketing are always a two-way conversation. While it’s always been important to listen to what your customers are feeling and why they are feeling it, it has never been THIS important. Gartner.com recommends monitoring customer discussions about health concerns or information relevant to their brand. Monitor social media comments and reviews, ask your employees if they have heard any crucial feedback, and carefully monitor customer calls, emails and service chats. From there, you can take your time to craft a reassuring response in a timely manner.
Update Your Google Business Listing
According to Business to Community, current and potential clients are counting on you to post the latest information about your small business. Updating your Google Business Listing will instantly tell them whether or not your company is temporarily closed, whether or not your hours have temporarily changed, if you are offering curbside pick-up or delivery of your products, of if you are offering gift card purchases.
When it comes to ensuring that you stay digitally connected to your clients during this global pandemic, trust your team of committed marketers at Mountain South Media. For nearly 20 years, we have provided reliable expertise to help businesses like yours grow their online marketing. The focused digital marketing plan we create for you will ensure your company not only stands out from the rest online, but that your business can overcome every obstacle, even an unprecedented virus. To learn more about how we can equip your brand with the appropriate marketing tools, contact us today.
Sources:
https://www.uschamber.com/co/start/strategy/small-business-coronavirus-reopening-guide
https://www.gartner.com/en/marketing/insights/articles/adapt-the-marketing-strategy-for-covid-19
https://www..com/crisis-management/4-marketing-strategies-for-the-covid-19-crisis-023business2community01820