Your social media is one of your best tools for finding new customers and building your brand. There are 4.2 billion active social media users worldwide—why would you not want your business exposed to that many potential customers? Social media allows your business to interact with customers on a person-to-person level, increases brand awareness, and boosts your leads and sales. 

Having social media presents many of the same advantages as having a website, but social media can target specific audiences. In addition, most platforms like Facebook and Instagram also have built-in advertising tools, which means that your business can get in front of new customers who might not know about you…yet. Read on for some practical ways to use social media marketing to grow your business.

Utilize Video

Algorithms have changed to give preference to video content over text and images. Engage your audience with engaging videos that detail what it is like to work for your company or news of your next product launch. 

Provide Value

Your social media audience does not like to feel “sold to.” As such, provide content that solves your followers’ problems and shows that you care about them before asking for a sale. Simply sharing a blog or article that relates to your industry can help to engage your audience. 

Engage your Audience

Ask questions! Invite your audience to share their lives with you by creating engaging posts that encourage them to interact with your page. Why? Because giving your audience permission to share will drive your page up in their feed and humanize your business. 

“Like” your Customers

You ask your customers to like your brand on Facebook, and now it is time for you to start “liking” them back! Facebook and other brands have less of a focus on advertising and much more of a mission to create, nurture, and develop relationships between individuals and the brands that serve them. As a result, giving your customers “likes” on social media is a massive opportunity for those who can rise above a traditional advertising strategy.

Be Consistent

Growing your audience on social media takes time. Stay at the top of your audience’s mind by consistently showing up with information and resources that help them. This way, when they have a problem that your business can solve, your brand will be at the top of their mind.

Drive Traffic to your Website

Scale your business quickly by using targeted Facebook advertising to drive traffic to your ecommerce store or services page. Facebook advertising allows you to target your desired customers with the perfect offer, sending them directly to your website! 

Most businesses use social media to some extent, but very few businesses know how to grow their business with it effectively. Social media should drive website traffic, generate qualified leads, and increase revenue in measurable ways when properly utilized. 

Mountain South Media, a division of The Smoky Mountain News, is a full-service digital marketing agency. We use our nearly 20 years of experience to ramp up our clients’ online and mobile marketing by creating a focused digital marketing plan to achieve results that are right for your business. Your online marketing specialist is one click away; contact us to get started today!