Where do you go when you want to find information about a business or product? Chances are you do a Google search. According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business could benefit by appearing on Google search. 

The easiest way to have your business show up on a Google search is by having a Google My Business listing. Google My Business is a free marketing tool that allows business owners to manage how their business is displayed on a Google search. It’s that information panel that pops up on the right of search results and shows your company name, address, contact information, website link, and hours of operation (and, recently, a whole lot more). 

If you do not have a Google My Business listing for your business, Mountain South Media can’t recommend it enough, and we can help you get started. But don’t just take our word for it—here’s why all businesses should create and regularly update their Google My Business. 

Increases Visibility on the Web

When you do a Google search for a product or service, the first three are usually Google Adword advertisements, followed by a map with the local 3-pack. When you have a Google My Business listing, you better your business’s chances of being in that 3-pack. This is important for your business because it will be one of the first places that a customer is shown when searching for a product or service. Your business could be seen before your competitor.

Helps Share Your Information with Potential Customers

As stated above GMB allows you to share your name, address, website, etc., with your customers. Google My Business also allows you to post updates, announcements, offers, and more. These updates and announcements will show up on Google searches and Google Maps. This will help you stay in touch with your customers and keep them updated with what’s going on with your business.

Boosts Your Appeal with Reviews

Have you ever looked at reviews of a place or product before making your final decision? Chances are you probably have, and that’s because reviews have a huge influence on customers’ decisions. GMB allows customers to leave reviews and feedback about your business. Not only is this a great marketing tool for your business, but it also gives you feedback about what you are doing well and what you need to improve on. 

Increase Traffic and Sales

According to Google, when a business has a GMB listing, they are 70% more likely to attract local visits from browsing users. When your business appears in local searches, it is critical that your website is loading quickly. A slow-loading website can be the difference between a sale or not. 

Free Google Advertising

Having a GMB listing puts your business in front of many potential customers, and gives them all the information they need about your business, for no cost at all. This can be crucial for your business because with the large resource being free to use, you can focus your resources and budget on other areas. 

You do not want to miss the opportunity to be in front of hundreds of potential customers. If your business doesn’t have a Google My Business Listing, create one today. Not only is it free and easy to use, but it unlocks the potential to reach potential customers. If you have any questions about what Google My Business is or need help setting up a listing, contact the professionals at Mountain South Media. Contact us today at 828-452-4251 or visit our website.