Why Businesses Need Both Social Media and a Website
If you want your business to be successful, your customers need to be able to find you. And if all of your customers are online, that means your business needs to be, too. It might be easy to find excuses like “I’m not tech-savvy,” “websites are too expensive to run,” or “I have enough business already I don’t need one.” But if you really want to grow your business and find new customers, you need both a website and a social media page.
Did you know that 81% of consumers research a business or service online before making a decision to buy? Imagine your business missing out on 81% of consumers and how many potential customers you are missing out on. That’s just one of the many benefits of having an updated website and building a social media presence. (The fact that you’re reading this is one of those reasons.)
First, let’s go over all of the advantages of having a website. One of the main and obvious advantages is that the website will attract new customers. And while your business may not be open to your customers 24-hours a day, seven days a week, your website is. Whatever time a customer wants information or wants to purchase something, they are able to get what they want by turning online.
Another advantage is that by having a website, you instantly give your business credibility. Roughly 56% of people said that they don’t trust a business without a website. People like to research before they make a decision, and if they cannot find you online, you’re not helping them (or yourself for that matter).
The great news for you is that you don’t need to be tech-savvy to have a great website, and it won’t end up breaking the bank, either. Media companies like Mountain South Media have a simple signup process that makes it quick and easy for you.
Finally, websites offer a better return on investment than any other form of advertising. They are your digital spokesperson, a platform for your messaging that shapes the online perception of your business. It allows you to position yourself in the market to capture the exact customers that you want.
BUILD YOUR BRAND
Just like a website, your social media is your tool for finding new customers and building a brand. There are over three billion people around the world using social media each month—Why would you not want your business exposed to that many potential customers? Social media helps your business interact with your customers on a person-to-person level, increases brand awareness, and boost your leads and sales.
Having social media presents many of the same advantages as having a website does, but can be used to target specific audiences. Most platforms like Facebook and Instagram also have built-in advertising tools, which means that your business can get in front of new customers who might not know about you…yet. If people don’t know about your business, how will they be able to purchase goods or services from you?
One of the biggest advantages of having your business on social media is that it allows you to engage with your customers. You can do this in many different ways. Whether that is showing pictures of behind the scenes, posting trivia questions, hosting contests, or asking for feedback from your customers. Whatever you do, it allows your customers to interact with your brand. You never know, that one interaction they have with your brand on social media could be the difference in their decision of choosing you or your competitor the next time.
And the different platforms continue to find new ways to advertise, share promotions, and even sell your goods and services such as through Facebook Marketplace. As they continue to evolve and grow, social media platforms are becoming search engines in their own right.
Every business needs to be doing more online. It simply is not enough to just be out there. Lucky for you, Mountain South Media is a full-service digital marketing agency in Waynesville, North Carolina that will help your business through the maze of offerings and create a digital marketing plan that is right for your business. Contact us today at 828-452-4251 or visit our website.