In the age of TikTok and Instagram Reels, businesses must stay relevant by creating short-form videos for their audience to watch. And with the availability of smartphones and iPhones, making these videos is easier and more accessible than ever. But not all videos are created equal! Whether you’re ...

Big and small businesses know online reviews are crucial to keeping loyal customers and bringing in new ones. Almost every consumer will check online reviews before deciding where to spend their money. This is especially important for small and local businesses; stats show that 92% of consumers ...

Owners of large and small businesses have probably heard the term "SEO" at least once or twice. But what is SEO, and why does your business need it to succeed? You may have a basic understanding of how SEO works, but it's essential to have a good, solid grasp of SEO's fundamentals and benefits to ...

Maintaining a good online presence is undoubtedly one of the most important things you can do for your business. From refreshing your website to creating engaging social media posts, there’s a lot you can do to keep your business’s digital persona alive. But one of the most important things to ...

By now, most companies are aware of the importance of digital marketing when creating your general marketing strategy. For small businesses, however, investing in digital marketing is especially important. With so many brands on the market, how are you supposed to compete with other similar ...

Social media is one of the best and most efficient ways to accomplish your biggest goals: increase brand awareness, lead generation, and customer engagement. But it's important to remember that not all social media platforms are created equal; each channel attracts a different kind of user with ...

It’s not too late to refine your social media strategy for 2022! In fact, with so many new trends emerging, now is a great time to implement some of the most efficient and creative strategies that marketing companies are seeing stand out among the rest. No matter where your digital marketing plan ...

Marketing trends are constantly changing, especially in the digital world. That’s why it’s so crucial for companies to stay on top of the best marketing strategies so they can effectively use their marketing dollars. But with the competition and content getting more competitive than ever, your ...

With the new year finally here, now is the perfect time to go over your digital marketing strategy, so 2022 is as successful as possible. You’ve probably just gone over your metrics and data from 2021, and what better time to set some goals for improvement? Plus, with so many new trends and ...

As 2021 comes to a close, now is a great time to look at your business's marketing plan and see what's working and what needs improvement. Especially during the pandemic era, brands heavy reliance on digital marketing to engage and entice potential customers showed the importance of newer, more ...

With so many forms of digital marketing advertising out there, you might be wondering, what’s the best kind of ad for my business? You’ve probably heard of the importance of social media and SEO, but have you heard of Google Display Advertising? It may be more beneficial to you than you know. Even ...

With the rise in popularity of technology, especially during the COVID-19 pandemic, small business owners are coming to understand the importance of digital marketing to reach more customers. Though print ads are still viable, digital marketing on online platforms will expand your reach of ...

Today's businesses know the importance of managing their online marketing to reach customers in the digital world. But you may be surprised at how many companies don't currently have an online marketing plan in place. About 46% of businesses have not created an online marketing strategy, and ...

Your social media is one of your best tools for finding new customers and building your brand. There are 4.2 billion active social media users worldwide—why would you not want your business exposed to that many potential customers? Social media allows your business to interact with customers on a ...

Starting a small business brings with it mountains of wins, moments of self-doubt, and many hats you must wear as an entrepreneur. Your product or service has meaning; you want it to change the world. But just how do you let the public know of your existence?Marketing is simple on the surface, but ...

Social media is a powerful marketing tool. The downside? It's hard to figure out the best way to use it. This blog will walk you through some of the most effective ways to fine-tune your social media marketing strategy. We'll dive into Facebook, which has more than 1 billion active monthly users ...

If the COVID 19 pandemic has taught the world anything, it’s breaking the mold that a 9-5 job needs to be done in a brick and mortar location. The whole workforce adapted and changed with the punches of 2020 and in some respects it forced people to examine their current roles and look for ...

The average American spends approximately 3.7 hours on their mobile phone each day, making it a valuable resource for data gathering and communication. In our increasingly digital society, how can you maximize the information collected from mobile phones to gain insights and interact with potential ...

Are you looking for more traffic and customers? If you answered no, congratulations, but if you are like 95-percent of the population chances are you are always looking for more traffic in your door. Whether you own a physical brick-and-mortar store or are seeking ways to engage with your customer ...

Are you looking for more traffic and customers? If you answered no, congratulations, but if you are like 95-percent of the population chances are you are always looking for more traffic in your door. Whether you own a physical brick and mortar store or are seeking ways to engage with your customer ...

Where do you go when you want to find information about a business or product? Chances are you do a Google search. According to Google, 46% of all searches have local intent, and business location is the main piece of information sought by local searchers. This just shows how much your business ...

No one could have predicted the tragedy and chaos that the COVID-19 pandemic has brought to our world. Our personal, mental, and physical health we once assumed would always be present is a precious gift that is no longer a guarantee. Free time previously spent with family and friends now seems ...

If you want your business to be successful, your customers need to be able to find you. And if all of your customers are online, that means your business needs to be, too. It might be easy to find excuses like “I’m not tech-savvy,” “websites are too expensive to run,” or “I have enough business ...

Every business needs to do more online marketing to stay in the game, much less excel. But, what does “doing more online” mean exactly, and is it enough just to be “out there”? Businesses don’t thrive on a well-designed website or quarterly e-newsletter alone. Today, you need a full digital ...

While we’ve certainly seen a rise in Social Media sales activity the past 24 months…our old friend and stand by Email Marketing is still a very powerful channel! Borrell’s Chart of the Week reinforced that fact this week when Merchants said that Email was their most effective Digital Channel…...